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Privacy Policy

Effective: January 1, 2026Last Updated: January 1, 2026

EZ Finance Marketing LLC. DBA EZ Finance Marketing.

This Privacy Policy describes how EZ Finance Marketing LLC (DBA EZ Finance Marketing, “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website at https://www.ezfinancemarketing.com (the “Site”) or use any of our services. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site or services.

1. Who We Are

EZ Finance Marketing LLC (DBA EZ Finance Marketing) is a lead-generation and marketing company that connects consumers seeking financial products and services with a network of lenders, financial service providers, and other third-party partners. We are not a lender, bank, or financial institution. Our role is to facilitate introductions between consumers and qualified financial service providers. Our principal place of business is located at 30 N Gould St Ste R, Sheridan, WY 82801.

When you submit your information through our Site, you authorize us to share that information with our network of partners who may contact you with offers for financial products and services that may match your stated needs.

2. What Data We Collect

Information You Provide Directly

When you complete a form, request a quote, or otherwise interact with our Site, we may collect the following categories of personal information:

  • Contact Information: Full name, email address, phone number, and mailing address.
  • Financial Information: Requested loan amount, stated income, employment status, employer name, pay frequency, credit score range, and existing debt obligations.
  • Identification Information: Date of birth, Social Security Number (last four digits or full, as applicable), and government-issued identification details.
  • Demographic Information: State of residence, housing status (rent or own), and length of residency.
  • Banking Information: Bank name, account type, routing number, and account number (when voluntarily provided for direct deposit purposes).
  • Communication Records: Content of emails, chat messages, and other communications you send to us.

Information Collected from Third Parties

We may receive personal information about you from third-party sources, including:

  • Data Providers and Aggregators: Publicly available data, marketing lists, consumer reporting agencies, and data enrichment services.
  • Advertising Partners: Information regarding your interaction with our advertisements on third-party platforms, including social media networks and search engines.
  • Partner Networks: Other lead-generation companies or affiliate networks that may share consumer inquiry data with us.
  • Gravatar: If you use the Gravatar service (https://gravatar.com), your profile picture and public profile information associated with your email address may be automatically retrieved by our Site. This data is provided by Automattic Inc.

Cookies and Tracking Technologies

When you visit our Site, we automatically collect certain information through cookies, web beacons, pixel tags, and similar tracking technologies, including:

  • Device Information: IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers.
  • Usage Data: Pages viewed, links clicked, time spent on each page, referring URL, and navigation paths through the Site.
  • Location Data: Approximate geographic location based on your IP address.
  • Advertising Data: Ad impressions, click-through rates, conversion data, and retargeting identifiers.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.

Cookies set by our Site may have varying durations. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until manually deleted. Typical persistent cookie durations range from 30 days to 2 years, depending on their purpose (e.g., analytics, preferences, advertising).

Do Not Track (DNT) Signals

Our Site does not currently respond to Do Not Track (DNT) signals transmitted by web browsers. There is no uniform technology standard for recognizing and implementing DNT signals. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

Applications, Widgets, and Tools

Our Site may include interactive applications, widgets, or tools that allow you to interact with our services or third-party services. These features may collect your IP address, browsing activity, and may set cookies to enable proper functionality. Your interaction with these features is governed by the privacy policy of the company providing the feature, not this Privacy Policy.

3. Data Concerning Minors

Our Site and services are intended for individuals who are at least 18 years of age. We do not knowingly collect, process, or store personal information from individuals under 18 years of age. If we discover that we have inadvertently collected information from a minor, we will promptly delete such data from our records. If you believe that a minor has submitted personal information to us, please contact us immediately at support@ezfinancemarketing.com so that we can take appropriate steps.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To match you with lenders, financial service providers, and other third-party partners who may offer products and services that meet your stated needs.
  • Communication: To respond to your inquiries, send service-related notices, and provide customer support.
  • Marketing: To send you promotional offers, newsletters, and marketing communications from us and our partners (subject to your consent and opt-out preferences).
  • Personalization: To customize your experience on our Site, display relevant content, and tailor offers and advertisements to your interests.
  • Analytics and Improvement: To analyze Site usage, identify trends, measure the effectiveness of our marketing campaigns, and improve our Site, services, and user experience.
  • Fraud Prevention and Security: To detect, prevent, and respond to fraud, unauthorized access, and other security threats.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
  • Consent and Authorization: To share your information with third-party partners when you have provided express consent or authorization to do so.
  • Account Management: To create and manage your account, process transactions, and maintain records of your interactions with us.
  • Internal Operations: To conduct research and development, test new products and features, and train our staff.

5. Aggregate Data

We may aggregate and/or de-identify information collected through the Site so that it no longer identifies any individual. We may use, disclose, and otherwise process such aggregate or de-identified information for any purpose, including for research, analytics, marketing, and improving our services, without restriction.

6. Your Choices

You have several choices regarding the collection, use, and sharing of your personal information:

  • Access: You may request access to the personal information we hold about you by contacting us at support@ezfinancemarketing.com.
  • Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
  • Modification: You may request that we update or modify your personal information at any time.
  • Deletion: You may request the deletion of your personal information, subject to certain legal exceptions and retention requirements.
  • Unsubscribe: You may opt out of receiving marketing communications by clicking the “unsubscribe” link in any promotional email or by contacting us directly. Please note that you may still receive transactional or service-related messages.
  • Data Export: You may request a copy of your personal information in a commonly used, machine-readable format.

To exercise any of these rights, please email us at support@ezfinancemarketing.com. We will respond to your request within 30 days, or as otherwise required by applicable law.

7. How We Store and Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit using TLS/SSL protocols and at rest using industry-standard encryption algorithms.
  • Access controls that limit access to personal information to authorized personnel on a need-to-know basis.
  • Regular security assessments and vulnerability testing of our systems and infrastructure.
  • Employee training on data privacy and security best practices.
  • Secure data storage with reputable cloud service providers that maintain SOC 2 Type II compliance.

Our Site uses Secure Sockets Layer (SSL) encryption technology to protect the transmission of personal information between your browser and our servers. You can verify this by looking for “https” in the URL and a padlock icon in your browser's address bar.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data, and you transmit information to us at your own risk.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

8. California Residents' Rights

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.

For a detailed description of your rights under California law and instructions on how to exercise them, please review our California Privacy Notice.

9. Children's Privacy

Our Site and services are not directed to children under the age of 13, and we comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect, use, or disclose personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete that information from our servers.

If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us at support@ezfinancemarketing.com so that we can take the necessary actions. We encourage parents and guardians to monitor their children's online activities and to help enforce this Privacy Policy.

10. Third-Party Links

Our Site may contain links to third-party websites, applications, and services that are not owned or controlled by EZ Finance Marketing. These links are provided for your convenience and do not signify our endorsement of such third-party sites or their content. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

When you leave our Site and visit a third-party website, this Privacy Policy no longer applies. We strongly encourage you to review the privacy policy and terms of service of every website you visit. Your interactions with third-party websites are solely between you and that third party, and EZ Finance Marketing shall not be liable for any damages arising from your use of or reliance on third-party content.

11. Other Disclosures

We may also disclose your personal information: (a) as required by law, such as to comply with a subpoena or similar legal process; (b) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; (c) to any other third party with your prior consent to do so; and (d) in connection with a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time, at our sole discretion. When we make changes, we will update the “Effective Date” and “Last Updated” date at the top of this page. If we make material changes, we may notify you by posting a prominent notice on our Site, sending an email to the address associated with your account, or through other appropriate communication channels.

Your continued use of our Site or services after the posting of changes constitutes your acceptance of such changes. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the following information:

We will make every reasonable effort to respond to your inquiry within 30 business days.

14. Effective Date

This Privacy Policy is effective as of January 1, 2026. This policy applies to all information collected by EZ Finance Marketing on or after the effective date. Any information collected prior to the effective date is subject to the privacy policy in effect at the time of collection.

15. Owner and Data Controller

The owner and data controller responsible for the processing of your personal information is:

As the data controller, EZ Finance Marketing LLC determines the purposes and means of processing your personal information. We are committed to processing your data lawfully, fairly, and in a transparent manner.

16. Information for EU Citizens

If you are a citizen or resident of the European Union (EU) or the European Economic Area (EEA), this section provides additional information about how we handle your personal data in accordance with the General Data Protection Regulation (GDPR).

Data Collected

We collect and process the categories of personal data described in Section 2 of this Privacy Policy. For EU citizens, this may include personal data such as your name, email address, phone number, IP address, financial information, and any other data you voluntarily provide when using our Site or services.

How We Use Your Data

Your personal data is processed for the purposes outlined in Section 4 of this Privacy Policy, including service delivery, communication, marketing (where you have provided consent), analytics, fraud prevention, and legal compliance.

Sharing Your Data

We may share your personal data with third-party partners, including lenders and financial service providers, data processors, analytics providers, advertising partners, and professional advisors. We ensure that any third party with whom we share your data is bound by appropriate contractual obligations regarding data protection.

Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

  • Consent: You have given clear, affirmative consent for us to process your personal data for one or more specific purposes.
  • Contract: Processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract.
  • Legitimate Interest: Processing is necessary for the purposes of legitimate interests pursued by us or a third party, provided that your interests, rights, and freedoms do not override those interests.
  • Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

Your Rights

Under the GDPR, you have the following rights with respect to your personal data:

  • Right to Object: You have the right to object to the processing of your personal data where we rely on legitimate interest as the legal basis. Upon receiving your objection, we will cease processing your data unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
  • Right of Access: You have the right to request confirmation as to whether we are processing your personal data and, if so, to obtain a copy of that data along with information about how it is being processed.
  • Right to Challenge: You have the right to challenge the accuracy of your personal data and to request rectification of any inaccurate or incomplete data.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller without hindrance.
  • Right to Erasure: You have the right to request the deletion of your personal data when it is no longer necessary for the purpose for which it was collected, when you withdraw consent, when you object to processing, or when your data has been unlawfully processed.

Automated Decision-Making and Monitoring

We may use automated systems to analyze your data for the purpose of matching you with suitable financial service providers, detecting fraudulent activity, and optimizing our marketing campaigns. These automated processes do not produce legal effects or similarly significantly affect you. You have the right to request human intervention in any automated decision-making process and to contest any decision made solely on the basis of automated processing.

International Data Transfers

Your personal data may be transferred to, stored in, and processed in countries outside the EU/EEA, including the United States. When we transfer your data outside the EU/EEA, we ensure that appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission.
  • Adequacy decisions by the European Commission regarding the receiving country's level of data protection.
  • Binding Corporate Rules or other approved transfer mechanisms under applicable data protection law.

By using our Site and providing your personal data, you acknowledge that your data may be transferred internationally as described above.

Data Protection Officer

If you have any questions or concerns regarding how we process your personal data under the GDPR, or if you wish to exercise any of your rights described in this section, you may contact our Data Protection Officer at:

EZ Finance Marketing LLC
Attn: Data Protection Officer
30 N Gould St Ste R, Sheridan, WY 82801
Email: support@ezfinancemarketing.com

You also have the right to lodge a complaint with a supervisory authority in the EU member state of your habitual residence, place of work, or place of the alleged infringement if you believe that our processing of your personal data violates the GDPR.

Data Retention for EU Citizens

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and the purposes for which we process your data.

Cookies and EU Citizens

If you are located in the EU/EEA, we will obtain your explicit consent before placing non-essential cookies on your device, in accordance with the ePrivacy Directive. You may withdraw your consent at any time by adjusting your cookie preferences through your browser settings or any cookie consent tool provided on our Site.

Complaints

If you believe that our processing of your personal data infringes data protection laws, you have the right to lodge a complaint with a supervisory authority. You may do so in the EU member state of your habitual residence, your place of work, or the place of the alleged infringement.

Marketing Communications

Where we process your personal data for direct marketing purposes, you have the right to object at any time to such processing, including profiling to the extent related to direct marketing. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.

Legal Basis Details

Where our processing is based on your consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. Where our processing is based on legitimate interests, you may object to such processing, and we will cease processing unless we demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms.